Beautiful Basics

Every girl's wardrobe craves a few staple's, those kind of pieces that may be simple but reassure you that regardless of the progressing season's you'll always have something to wear and that's Joanna Skyes' speciality - creating beautiful basics that you will wear season after season with her new label, SKYES.

Joanna Skyes presented her 4th collection at LFW with NEWGEN this year for SS/10. After graduating at Central St.Martin's and also having designed for the likes of Alberta Ferretti and Armani, she already has pieces from her A/W09 collection selling at and has been asked to head-up their own label Freda.

I think SKYES will succeed because of it's unique and androgynous tailoring techniques that are also iconic, luxurious and elegant and right now it would do alot of people a wealth of good to invest in something that they will have and wear for a very long time and this label brings just that. Pieces that will fit in with everything. Definitely one hot label to watch!

A design by Joanna Skyes for FREDA at Matches.
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