The campaign debuted early in December will be running throughout January giving the luxury brand the ability to track consumers as they click from the ads to the mobile site. The ads will appear on about a dozen sites in the Millenial Media network. Though this may be the brand's first launch of mobile marketing, it demonstrates a clear vision and is a step forward in reaching the tech-savvy fashion concious "female consumers". A series of banner ads will display various mobile websites within Millennial Media’s mobile ad network, offering more than three billion monthly impressions across more than 2,000 sites.
You will be able to watch a mobile fashion show on the website as-well-as see a series of look books for the brand. You can also click on a specific design or accessory to get a much more close-up, detailed view of the product. You however can’t make purchases off the site itself, but you can locate the shop nearest to you, sign up for e-mail alerts or subscribe to future news and information updates from Stella McCartney.com