Yasmin Le Bon - The New face of H.O.F
In support of the House of Fraser brand with the graceful touch of supermodel chic,Yasmin Le Bon is the face for the UK department store's new S/S08 fashion campaign. House of Fraser has 59 locations across the UK and Ireland in which case the fashion campaign is part of House of Fraser's drive to reposition itself as a premium brand in the UK retail industry. Shot by celebrity photographer Robert Erdmann, the images which feature Yasmin Le Bon modelling in-house labels including Linea which a more smart work attire to casual jackets and outwear brand and Untold which is for the girl who has a passion for fashion and would state shopping as a hobby! She is covering it all and this launch will mark the first fashion advertising campaign of its kind for the UK department store. The House of Fraser's brand portfolio also includes designer names such as Paul Smith, Chloé, Lanvin and also the likes of French Connection, Diesel and Firetrap. The print-based campaign is set to launch at the beginning of March this year.